MasterCard: MacGyver
Entitled “MacGyver,” the ad finds Richard Dean Anderson’s character – MacGyver – in typical fashion: held hostage in a remote warehouse with time running out on a self-destructing bomb. Cleverly, MacGyver uses the purchases he had made with his Debit MasterCard card – everyday items at a convenience store – to free himself and escape to safety. At the end of the spot, consumers are encouraged to visit, a new website containing behind-the-scenes footage and interviews from the filming of the spot.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s