| Entitled “MacGyver,” the ad finds Richard Dean Anderson’s character – MacGyver – in typical fashion: held hostage in a remote warehouse with time running out on a self-destructing bomb. Cleverly, MacGyver uses the purchases he had made with his Debit MasterCard card – everyday items at a convenience store – to free himself and escape to safety. At the end of the spot, consumers are encouraged to visit http://www.priceless.com, a new website containing behind-the-scenes footage and interviews from the filming of the spot. |
Alastair Montgomery Photography 